As well as the main slogan the picture also has its own caption, which reads: " What their engineers don't know about all-wheel propulsion isn't worth knowing.".
This caption is saying that Subaru's engineers know everything there is to know, they are the best and their work is the best. The phrase " all-wheel propulsion is used, this is another way of saying four wheel drive, this is done to give extra effect, they have created a compound using wheel as a adjective. The word their is used. This makes it sound as if someone is talking about the performance of Subaru from the outside, so there is used instead of Subaru's engineers. This makes the company sound more of a family rather than a multinational company.
The first word of the main text is Applauded, this makes the reader think that Subaru have already received recognition for this new car.
A pun " Applauded for its sure-footed command of the road," is used to make the four wheel drive feature seem safe and reassuring like a mountain goat. A car cannot be sure footed but a goat can. This is a metaphor because it is imaginative rather than real. This is connected to the target audience in that a four-wheel drive car is expected to have good traction and to be safe.
Command is used to show that it has control of the road and is never dangerous it is in control at all times. The word earned is used to suggest that it has done the work and so deserves the praise given to it. Universal is linked to the next generation, to show the amount of praise it has received and the large distance the news of this brilliant car has spread. Acclaim is another word for praise or recognition.
The car is described as a driver's car telling the reader that it is the driver who gets the full benefit of the car. He is the one who will buy it and he is the one who will get what he wanted. The phrase " Subaru are not resting on their laurels", means that they are continuing to improve the cars that they make.