The advert contains extra linguistic features, which catch the eye when looking at the advert. The picture shows the Subaru Legacy in a wide-open space to show that with this car you can get away from people and go anywhere. The sky is slightly blurred in the picture to suggest the speed with which the car has come into the picture. The car is presumed to have stopped at high speed showing good traction and holding ability. Which is need on a car with four-wheel drive.
The logo is shown at the bottom with Brand name beside it and in the laurels with the awards. The logo is used in this way to stick in your mind so that if you see it again you will immediately think of Subaru. The laurels around the logos representing the awards are used to link to the phrase " But not resting on our laurels" which is in the text, meaning that Subaru are always coming up with new ideas and theories for new cars.
The slogan for this advert is " The new Subaru Legacy. The next generation." The word "the" at the beginning of the slogan introduces the car it makes it sound unique as if it's the only one in the world.
New makes it sound sparkling and different; it also links to next generation as if it's a starting a new generation in the making of cars. Ogilvy said that new was one of the most powerful adjectives you can use to attract attention in a header.
The brand name comes next followed by the product name legacy. Legacy is a gift or sum of money, which is passed from the past generation to the next generation; this name is linked to the second part of the slogan, " The next generation". A Legacy is usually something valuable or precious; this is a very good theme for the car. The next generation uses the word the again to introduce it and next generation means that it is better than the generation it is from the one which we haven't even got to it is that revolutionary it is a break though.
The advertiser has used short sentences to keep the reader interested and to make the slogan short enough to remember.