Imagine looking up at the sky and seeing it not being blue, but it being brown, or looking at the grass and it not being green, rather it being pink. A similar scenario is happening in kitchens all over the this country. People are reaching into their fridges for their traditional red ketchup but have gotten teal, or purple, even green. The people behind this new attraction are the marketing executives of Heinz 57 and they are using any means possible to try and get people, specifically their number one user group, children, to become attracted to Heinz. These new colors of Ketchup have been a culmination of Heinz's marketing scheme in regards to getting the youthful generation in this country to notice their product. .
Heinz 57 has decided to change the appearance of their famous product, ketchup. Their creative minds decided to add intense colors to this condiment, changing it from its classic red color to that of purple, blue, green, orange, pink or teal. Scientist's at Heinz decided to ask their number one user of ketchup for help. The children gave their opinions about the colors they favored and about the new easy squeeze bottle. This new look involves a smaller size squeezable bottle with grips on the side ideal for small hands. The new easy squeeze bottle also has a pointed tip which allows kids to draw and decorate their food with any of the intense colors.
In spite of the new vibrant colors, ketchup has the same old traditional recipe but, with added food dye and vitamin C. Despite this new campaign of Heinz seeming logistically to make sense for the company I feel that certain foods should not be certain colors. Colored ketchup is like having pink peanut butter. The pink peanut butter would have the exact same flavor and consistency as the "normal" brown peanut butter only the color has changed.
Ketchup to me is a condiment that covers greasy food such as French fries, hamburgers, and hot dogs.