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What Is The Marketing Concept

 

The concentration of drinking establishments in the area could also be damaging to the ability of the members to see positive results from the program. Video games have infested our community which will keep not only children, but junior high, High school, and college students from wanting to be part of a wellness program. The amount of television that the citizens of our community watch is a threat to getting people off of their couches and moving their feet. Technology has made it easier and easier for members of our community to be lazy about everything. The new types of diets, like the Atkins diet, being practiced can discourage from exercising. New weight loss pills are being introduced more often than ever, which encourages people to just take pills rather than exercise. All of the diets and weight loss pills make it easier for the members of the community to lose weight, but none of them are proven to promote good health.
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             III. Competition.
             The main competitors of the Move Your Feet program are the local health clubs. The local health clubs include Fitness Fantastic, Larousa's, and Shapes to Shapes. These health clubs are targeted towards the motivated citizens of the community that we will need to help the Move Your Feet program get started. The workout gyms like Fitness and Larousa's, target a harder workout group than the Shapes to Shapes fitness club, which is more of a casual fitness club which does not target those high intensity individuals.
             IV. Services.
             Move Your Feet provides a wellness program to the Thibodaux community. The strategy is to provide a long term effort which combines the promotion of health along with exercising and getting in shape. This service can provide positive lifestyle changes within the members of the Thibodaux community. .
             Move Your Feet will work with Thibodaux's Chamber of Commerce to help gain support from local businesses. The members of the Move Your Feet program will be given the opportunity to improve their health by undergoing tests that will provide information on their personal health risks and will be informed on how to correct these problems through exercise.


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