They provide customers with simple, fast and convenient connections to their corporate information and the web. Once connected, you can check your email, surf the web, book a holiday and even shop online-all at super speeds and in coffee shop comfort. How do they come to this idea? According to their surveys they realize that the 90% of their customers were internet users, and also they noted that the company have making 80% of its business in the morning. So, they make these steps in order to keep their customers for more in their stores. They believe that this will drive customer traffic in off-peak hours and improve brand image. The last service that we want to mention is the office beverage service. In this service they offer coffee, tea, and food delivery to your office no matter what size is the office. But depending on the size of the office they offer you different programs. For instance, large offices requiring a greater amount of service, their office beverage service provides brewing equipment and service as part of total break room solution from one of their preferred office coffee providers. For small to medium sized offices that do not require full break room service, they can enjoy Starbucks Coffee through their Starbucks Office Delivery Service, and as a last solution they can equip your office with the tools needed for making the coffee and also they can provide education to your staff about brewing Starbucks coffee. .
What is Starbucks" mission statement? (Broad vs. Narrow) .
Starbucks mission statement is "Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow". According to our opinion this mission statement should be considered as narrow because does not include all the areas of business in which Starbucks is involved. They omit very important issue in their mission statement which is their customers and services they offer.