Hibachi Habits is a restaurant that offers Japanese cuisine and complements it with Japanese culture. Customers will have their meal cooked Hibachi style, signifying that their food will be cooked at the table, enabling them to interact directly with their chef. Hibachi Habits will offer Hibachi style cuisine as well as sushi and appetizers. Each customer will have the choice of visiting the exhibition room where they may pick out their meats or just take in the culture.
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Sushi is quickly becoming a national trend. It is now being viewed as a healthy food and has gained popularity with generations "x" and "y." Locally, the Hamptons have seen an increase in the numbers of stores that carry sushi. Stores such as, King Kullen and Schmidt's a town favorite, now offer their very own sushi sections. These sections sometimes offer different hand rolls, sushi, sashimi, shumai, and seaweed salad. Hibachi Habits will prepare all of these items fresh, daily. Lately, in the restaurant industry there is an increasing demand for take-out food. More and more people are viewing Japanese food as a take-out much like, Chinese food. Reports show that consumers are looking for a higher quality take-out which is something Japanese food can offer. There is now better place to offer higher quality than the Hamptons.
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Hibachi Habits will advertise in the popular Hamptons magazines, have signs located outside the restaurant and focus on "word of mouth" promotions. All of the promotions will be consumer-oriented and their will be an article put in the local newspapers about the Grand Opening. This will be a spectacular event in which, the restaurant will have outside tables displaying exciting everyday operations. A website will also be offered facilitating the customers to view the menu, store hours, history, and the company's philosophy.
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This business will be a sole-proprietorship. Danny Harrison will be the sole owner of Hibachi Habits.