1. Oward A Personology Of The Consumer
MCADAMS'S THREE-TIERED FRAMEWORK FOR STUDYING PERSONS What do we need to know in order to understand what kind of consumer a person is? ... The third level, life stories, deals with the narratives that people construct to integrate their remembered past, experienced present, and anticipated future into a coherent whole and to develop an identity that provides meaning and purpose to their lives. ... Mowen considers four hierarchical levels of traits that indicate successively narrower behavioral consistencies: elemental traits (the Big Five factors plus material needs, physica...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School