Later he went to Kobe to see the producers of the inexpensive Tiger running shoe. He and Bowerman then bought the company and started selling the Tiger shoes from their automobile at track meets. ... But by the 1990s, when it was worn by Knight endorsers Michael Jordan, golfer Tiger Woods, and tennis champion Pete Sampras, among many others, the Swoosh had become the most recognizable commercial logo in global sports. ...

• Word Count: 1589
• Approx Pages: 6
• Grade Level: Undergraduate

The Product: Nike is a worldwide renowned sports equipment manufacturer. They are primarily known for footwear in athletics. Running shoes being the primary product which Nike promotes, it is still holding a hefty market share. Ever since 1962 when Nike was first formed, Phil Knight, the co-foun...

• Word Count: 730
• Approx Pages: 3

Sports Athletes: How do they effect us off the court? As a young man growing up watching basketball, Michael Jordan was one of my icons. Many people would agree that Michael Jordan is the best basketball player to ever play the game. Just like Michael Jordan, many other athletes have become idol...

• Word Count: 1077
• Approx Pages: 4
• Grade Level: High School

Michael Jordan draws large audiences to every game due to his amazing playing style, and he is called "the god of basketball." Tiger Wood has won golf tournaments many times, and the media reports his score everyday during the game no matter how he plays. Michael Johnson is the fastest runner in two...

• Word Count: 1089
• Approx Pages: 4

Nike In today's society, companies are striving for excellence. There are not many companies out there that we can say are excellent. The ones that we say are excellent have become that way because they have succeeded in four different areas, consumer excellence, product development, good p...

• Word Count: 1226
• Approx Pages: 5

Marketing of nike 2200 Introduction Nike is the number one sport shoes and apparel selling company in the world with around twelve billions in sales in 2000 (Nike History and Timeline). The aim of this paper will be to show the diverse marketing strategies that the firm uses around the world in order to maintain the leadership. However, I will first give a short historical background of the company and its creation. Second, I will explain Nike's general marketing strategies based on the description of their web page. Forth, I will continue specifying the strategies using advertising ca...

• Word Count: 2759
• Approx Pages: 11
• Grade Level: High School

Introduction Background Phil Knight was one of the cofounders of Nike and served as CEO until recently. It was through his leadership and his vision that he was able to build one of the biggest names in sports. The brand itself is worth over ten billion dollars, which makes it the most valuable name in the sporting world today. Not only that, Nike has built an incredible culture both from the inside aspect of a company to a culture wide Nike movement. Through Phil's strategic leadership in Oregon he was able to build a company that not only was successful but a company that is always o...

• Word Count: 7323
• Approx Pages: 29