Later he went to Kobe to see the producers of the inexpensive Tiger running shoe. He and Bowerman then bought the company and started selling the Tiger shoes from their automobile at track meets. ... But by the 1990s, when it was worn by Knight endorsers Michael Jordan, golfer Tiger Woods, and tennis champion Pete Sampras, among many others, the Swoosh had become the most recognizable commercial logo in global sports. ...

• Word Count: 1589
• Approx Pages: 6
• Grade Level: Undergraduate

The Product: Nike is a worldwide renowned sports equipment manufacturer. They are primarily known for footwear in athletics. Running shoes being the primary product which Nike promotes, it is still holding a hefty market share. Ever since 1962 when Nike was first formed, Phil Knight, the co-foun...

• Word Count: 730
• Approx Pages: 3

Nike In today's society, companies are striving for excellence. There are not many companies out there that we can say are excellent. The ones that we say are excellent have become that way because they have succeeded in four different areas, consumer excellence, product development, good p...

• Word Count: 1226
• Approx Pages: 5

Nike Project 3 Prabhu Sankar Nike Corporate Level Strategy Analysis Level & Related or Unrelated Nike's corporate level strategy includes a moderate level of diversification. The operational relatedness between businesses is very high. They share most information and ...

• Word Count: 2770
• Approx Pages: 11

In 1961 Phil Knight, a graduate of the University of Oregon and a former competitive runner, made a deal with a Japanese shoe company called Tiger to import their shoes to the United States. ... Everyone from Michael Jordan, Carl Lewis, and Tiger Woods to Sheryl Swoops and Mia Hamm has sponsored Nike products. ...

• Word Count: 2704
• Approx Pages: 11
• Grade Level: High School

While over in Japan Knight discovered a brand of shoe, called the Oniksuka Tiger, which was far more advanced than anything that could be found in the United States. ... Prefontaine was the first of many internationally recognised sports professionals to endorse Nike, with Tiger Woods, Michael Jordan, Lance Armstrong and many other sports legends and teams being apart of Nike's marketing campaign. ...

• Word Count: 2554
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

Company Description Nike, Inc. was incorporated in 1968. In their thirty-four year history, Nike has primarily been in the business of designing, developing, and marketing athletic footwear, apparel, equipment and accessories. While approximately half of Nike's revenues are generated outsid...

• Word Count: 1788
• Approx Pages: 7
• Grade Level: High School

An average salary for a Nike Spokesman (Tiger woods) is $55,555 dollars per day, which adds up to 20,277,575 dollars in a one years earned salary. ... Some of Knights endorsements include Michael Jordan, Tiger Woods, and the Brazilian soccer phenom Renaldo. ...

• Word Count: 3844
• Approx Pages: 15
• Grade Level: High School

Marketing of nike 2200 Introduction Nike is the number one sport shoes and apparel selling company in the world with around twelve billions in sales in 2000 (Nike History and Timeline). The aim of this paper will be to show the diverse marketing strategies that the firm uses around the world in order to maintain the leadership. However, I will first give a short historical background of the company and its creation. Second, I will explain Nike's general marketing strategies based on the description of their web page. Forth, I will continue specifying the strategies using advertising ca...

• Word Count: 2759
• Approx Pages: 11
• Grade Level: High School