1. A CRITICAL ANALYSIS OF THE BRAND MANAGEMENT OF THE TAJ GROUP
This grand hotel is recognized worldwide and is a welcome sight to anyone who visits the city. The Taj has had a significant innings spanning the last three decades both in India and overseas and has established itself as the premier hospitality body in this country. ... Located in the main political and commercial cities of India they maintain the highest standards in all the services they offer. ... Vibrant and progressive, they retain the warmth and spirit of India. ... The people world-over relate the word Taj with India. ...
- Word Count: 5228
- Approx Pages: 21
- Grade Level: Undergraduate