1. Gender Stereotypes in Modern Society
These resultant themes correlate with the popular psychological concepts of Implicit Attitudes, Benevolent Sexism, Social Identity Theory, Sex Role Theory and the Theory of Lay Epistemology. ... Using the qualitative methodology of focus groups, this study aims to encourage participants to discuss their views on gender stereotypes in a relaxed, open environment. ... Over a two week period, the groups were called upon to attend a small seminar room where they were greeted by a moderator. ... This stage should answer the question: what have the recurring themes and sub-themes revealed about g...
- Word Count: 2714
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate