1. Consumer Behaviour and the Decision Making Process
According to Kotler et al.(2005) consuming behavior is also about being and owning things not just the buying of the products. ... These are something a person grows with from the day they are born. ... Attitudes describe a person's way to react to certain things. ... From the viewpoint of learning motives can be woken up by external factors such as the attraction for new things or tempting offers. They can also be influenced by social rewards or punishments. ...
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