1. Byrne's Reinforcement Theory
A stranger who is known to have attitudes and beliefs similar to those of the person is better liked than a stranger with attitudes dissimilar to those of the person. A stranger who is known to have attitudes similar to those of the person is judged to be more intelligent, better informed, more moral, and better adjusted than a stranger with attitudes dissimilar to those of the person. A stranger who is known to have similar attitudes on issues important to the person and dissimilar attitudes on unimportant issues is better liked and is evaluated more positively on the other four variables t...
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- Grade Level: Undergraduate