1. Cultural Impact On International Branding In Advertising----A Case Of Success Of LGE In China
LGE was also selected as one of the best foreign companies in China at the 50th anniversary of China Forum held by the city of Shanghai last year. ... As more and more Korean companies invested in China, this study tries to provide a complete picture of the interaction between culture, advertising, products and the consumer, and offer a guide for practical application in cross-cultural advertising by analyzing the successful case of LGE in China. ...
- Word Count: 3572
- Approx Pages: 14
- Has Bibliography