1. The Influence of some of the culture elements on Marketing
On the social level a culture gives humans a way to organize themselves. ... It also gives societies a work life and political structure. ... It gives a group of people a unique way of thinking about beliefs, values, and ideals. ... If we scan textbooks in marketing, for instance, we see that none is without one or more chapter on the contributions of the behavioral sciences to marketing. In addition to sections on consumer behavior, concepts derived from the behavioral sciences occur inn chapters on marketing research, promotion and pricing. ...
- Word Count: 2745
- Approx Pages: 11
- Grade Level: Undergraduate