As more and more Korean companies invested in China, this study tries to provide a complete picture of the interaction between culture, advertising, products and the consumer, and offer a guide for practical application in cross-cultural advertising by analyzing the successful case of LGE in China. ...

• Word Count: 3572
• Approx Pages: 14
• Has Bibliography

Although you may be working in-house, it's sometimes helpful to think of the decision makers who will have final say on the implementation of your strategy as clients. This allows you to more easily see processes from the outside-so you can get a better picture of problems and opportunities. ...

• Word Count: 3593
• Approx Pages: 14
• Grade Level: High School