Above this photograph is another picturing six empty styrofoam cups of coffee. ... The way the cups are pictured, lying atop of one another supports the idea that many men hold that friendship and comradeship is greatly important to the success of their lives. Another detail supporting this idea is the fact that the men in the picture are dressed primarily the same. ... The final appeal is directed toward the need for men to dominate. ... And who would be the most dominant in the picture but the owner of the truck? ...
Picture this: You are eagerly watching the season finalé your favourite television show. The series has built to a climax and just as the noble, Herculean hero is about to crush the virulent evil-doer, otherwise known as the bad guy, the screen cuts from the epic struggle of good ...
Another particularly damaging symbol I found came in the form of written text: the word "change," which of course implies the message that the viewer of this ad is in some way imperfect, in need of "changing" her appearance or lifestyle if she ever wishes to attain the beauty of the woman pictured in this ad. ... The final female-centric ad I observed helps to perpetuate, in my opinion, the most damaging message of all: Get Noticed with Visibly Softer Lips, writes the ad in big, bold letters. ... This ad asks all women to go out and purchase this company's product so t...
There are three key components that really drive trends in advertising the first is social changes, the second is globalization and legislation, the final component is new technology and means of advertising. ... • Cigarette advertising shall not suggest that smoking is essential to social prominence, distinction, success or sexual attraction, nor shall it picture a person smoking in an exaggerated manner. • Cigarette advertising may picture attractive, healthy looking person provided there is no suggestion that their attractiveness and good health is due to cigarette smoking. ...
Embedded words and picture illusions are part of almost all advertising throughout North America today. ... In his final ruling, in favor of Judas Priest, he stated his conclusion: "The scientific research presented does not establish that subliminal stimuli, even if perceived, may precipitate conduct of this magnitude the strongest evidence presented at the trial showed no behavioral effect of ev! ...
Not too many billboards have pictures of dead bodies, but the picture is important in this ad to show people the severity of racing a train. ... The final reason this ad is effective is because it contains ethos, which determines whether something has credibility. ...
As more and more Korean companies invested in China, this study tries to provide a complete picture of the interaction between culture, advertising, products and the consumer, and offer a guide for practical application in cross-cultural advertising by analyzing the successful case of LGE in China. ...
Although you may be working in-house, it's sometimes helpful to think of the decision makers who will have final say on the implementation of your strategy as clients. This allows you to more easily see processes from the outside-so you can get a better picture of problems and opportunities. ...