This period from the mid-to-late 1960s to the mid-to-late 1970s has come to be known as the Hollywood Renaissance or "New Hollywood."" ... Beginning in the 1980s and continuing through today, studios, now parts of large media conglomerates, viewed movies as products with lucrative possibilities at the box office, on television and video, and in merchandising. ...

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• Approx Pages: 3
• Grade Level: Undergraduate