1. Subliminal Messages
Vicary then conducted a six week test run at a theater in Fort Lee, New Jersey that caused a noticeable increase in concession sales. ... The results of his Fort Lee subliminal projection test became the seed of a National subliminal uproar. ... In a study conducted by Greenwald, Spangenberg, Pratkanis and Eskanazi, (1991) subjects were tested to see if the invention of self-help audio tapes really worked. ... However, these beliefs were not concurrent with test scores. Result showed subjects actually improved in both memory and self-esteem tests, regardless of what tape they were given, a...
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- Approx Pages: 6