It gives us an indication that the proposition strategy that they formulated was far from what they portray as a brand currently. ... This could be viewed as an opportunity which can give them leverage within the industry. People love when companies care and give back, the brand becomes a person in the consumer's eyes. ... By incorporating Bethany Mota who is a young youtube influencer in a brand gives them a differentiating strategy. ... Jeans for teens shows that Aeropostale cares for the youth. ...

• Word Count: 4096
• Approx Pages: 16
• Grade Level: High School