We can look at a mother teaching a child manners to demonstrate this. ... The Cognitive theory suggests that we are aware of this problem and that there are two things to consider when constructing a message to avoid this- the current involvement of the individual, and distraction methods. ... For these reasons distraction methods are vital to avoid negative cognitive thoughts. ... Panadol used a similar method of persuasion after their crisis with box tampering. ...

• Word Count: 2566
• Approx Pages: 10
• Has Bibliography

The universe is full of mysteries. Knowledge and understanding of the universe is often attempted and seldom achieved. In The Crying of Lot 49, Thomas Pynchon argues that an attempt to understand the unknown is impossible. The author uses several themes in his novel in order to conclude his point. On Oedipa's quest for understanding, Pynchon incorporates the themes of a promise of hidden truth, the inability to understand, and the void in order to present his argument. ...

• Word Count: 3055
• Approx Pages: 12
• Grade Level: High School