1. Integrated Marketing Communications - 2010 Census
Census IMC strategies combined each other and interweave with the target population and primary message recipients plays a key role in evaluating the effectiveness of IMC effort. ... Census, promoted dialogue and construction of relationship between the organization that conducts the Census and the target populations. ... Census campaign adopted the research-based approach to its target population. To make the objective of the communications campaign which was to increase the actual number of the Census participation, the Census bureau needed to determine who the target population was, what th...
- Word Count: 1366
- Approx Pages: 5
- Has Bibliography
- Grade Level: Undergraduate