1. Nike
Nike enters new markets and forms new parts of the company. ... Nike realized that if they were to stay exclusively in the athletic shoe market the risk of market loss was substantial. With competing companies like Reebok, Puma, and Adidas, Nike knew that they would lose market share in the shoe market. ... They have since made major moves into the tennis market, golf market, and are constantly looking for the next. ... Nike may choose to focus on an individual market and custom tailor products to a particular market thus using a Multi-domestic strategy. ...
- Word Count: 2770
- Approx Pages: 11