First the expansion into markets like Mexican entries (Chipotle), pizza delivery (Donatos Pizza), and Home-style meals (Boston Market) allow them access to the fastest growing restaurant segments. ... Internationally, McDonald's has the opportunity of penetrating further markets before competition. ... By targeting children, McDonalds is able to bring whole families to their restaurants. ... They have combined their specific products, targeted and promoted effectively, with low prices, and large availability all over the world, to produce one of the world's most recognised brands....

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• Approx Pages: 6
• Grade Level: Undergraduate

It is quite evident that the product line is perfect for the company and it does not need to make any changes as such to retain its market share. ... To apply this to the product level using Kotler 's models (previous page) would help link all parts to the outside markets, starting from the core benefit-is a fast food outlet, basic product-is fried chicken, expected product-is easy availability, augmented product-is socialization and potential product is availability at a reasonable price than others (www.provenmodels.com). ... KFC usually applies market skimming strategy, KFC enters a ...

• Word Count: 1363
• Approx Pages: 5
• Grade Level: High School

In addition to the burger business, McDonald's has invested in Chipotle Mexican Grill and Pret A Manger, acquired the Donatos Pizza chain, and bought 750 Boston Market restaurants from Boston Chicke Burger King Corporation 17777 Old Cutler Rd. ... With some 8,200 restaurants worldwide (80% are franchised), Wendy's International trails only #1 McDonald's and Diageo's #2 Burger King in the burger market. ... in 1984, and its market share jumped 12%. When McDonald's and Burger King responded with their own campaigns, neither th...

• Word Count: 2383
• Approx Pages: 10
• Grade Level: High School

Over the fifty years as fast food has been on the market, rapid changes have been made to how we cook, consume and prepare food. ... Fast food has become a target because it is so omnipresent and because it threatens a fundamental aspect of national identity, how where, and what people choose to eat. ... As the fast food industry has grown more competitive in the United States, the major chains have looked to overseas markets for their future growth. ...

• Word Count: 1585
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• Has Bibliography