Shown in the advertisement are attempts at relating to the target market of a 'kiwi bloke'. ... NZ Pork's 'Mum's Night Off' has gone past the target market of men to plain sexist and is no help to preventing the societal issue of misrepresenting genders. ... The same goes for dolls targeted towards younger girls which are often oversexualised and made to go with sterotypes. ... This is why we should target the younger generations; as, attempting to change the mind-set of a fully developed generation is hopeless compared to that of a generation with no mind-set. ...

• Word Count: 2056
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate

Little about a woman's (or young girl's) inner beauty or self-worth is ever made apparent in how advertisements elect to depict them; no, what's truly important is how attractive or sexy such a woman comes across, both to the female recipient (for which the ad is targeted) and the male observer (for which the ad will be objectified and scrutinized). ... The depiction of men in advertising, according to my observations of several men-targeted magazines, is quite different in almost every regard; where women are seen as sex-objects and/or artificial, men are portrayed as confident...

• Word Count: 2240
• Approx Pages: 9
• Grade Level: Undergraduate

In this way advertising is ideologically problematic as it un-ethically targets an audience and in doing so it ignores, judges, objectifies and mistreats the audience it is targeting. This is especially obvious when women are used in advertisements where the target audience is specifically male. ... Within the advertising industry female objectification and sexualization can appear in nearly any market although it appears the most within the fashion and beauty industries as well as the food and health industries. ... The difference between a child playing with Lego, a product whose target audi...

• Word Count: 1800
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate

- Sandra Harding Many of the development policies, past and present alike, tend to promote market-led economic growth by increasing consumption or inducing structural reforms towards liberalism. ... The invisible hand, unlike that of the market, contributes to the national economy as much as others. ... For example, in Gambia, the development of irrigated rice farming was targeted on men, even though women were the traditional cultivators and income beneficiaries of swamp rice. ... The policies must not only be "engendered", i.e. focussing on women's issues or targeting women's ...

• Word Count: 1735
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate

Advertising is the activity of promoting a product, service or idea to a particular target audience. ... Frequently, the consumer's imageis featured in the advert with the product so that the targeted product or brand audience quickly recognise that the message is aimed at them. ... Brands of cosmetic products have the targeted consumers whose loyalty they wish to keep?. ... A Printer's Ad in 1929 says that "The proper study of mankind is man but the proper study of the markets is woman" This slogan is a typical example of the marketing of the sexes in the first half of the 20th Cen...

• Word Count: 1975
• Approx Pages: 8
• Grade Level: Undergraduate

The text that the company uses in this commercial really works for the group that it is targeting and even those it is not. ... Though viewers know what most commercials are on the market to do, they will watch and enjoy and maybe even take heed to one that interests them with something different or appealing. ...

• Word Count: 1484
• Approx Pages: 6

Businesses targeting gays and lesbians have expanded beyond clubs and bookstores to comprise virtually a full-service market that includes media, merchandise catalogs, vacation companies, and legal, medical, financial, and communication services. ...

• Word Count: 1653
• Approx Pages: 7
• Grade Level: Undergraduate