It is quite evident that the product line is perfect for the company and it does not need to make any changes as such to retain its market share. ... To apply this to the product level using Kotler 's models (previous page) would help link all parts to the outside markets, starting from the core benefit-is a fast food outlet, basic product-is fried chicken, expected product-is easy availability, augmented product-is socialization and potential product is availability at a reasonable price than others (www.provenmodels.com). ... KFC usually applies market skimming strategy, KFC enters a ...

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• Grade Level: High School

McDonald's believe that by targeting children and attracting them to their company those children will grow up to be lifelong customers, thus making the McDonald's corporation more profitable in the future. For years, the fast food corporation has been targeting children using cartoon characters, toys, vibrant advertisement, and a "Play-place" in which Children can go frolic in colorful tubes, ball pits, and slides while they wait for their "Happy Meal" or after they have devoured it. ... In fact, according to an article on The Huffington Post, The Federal Trade C...

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In addition to the burger business, McDonald's has invested in Chipotle Mexican Grill and Pret A Manger, acquired the Donatos Pizza chain, and bought 750 Boston Market restaurants from Boston Chicke Burger King Corporation 17777 Old Cutler Rd. ... With some 8,200 restaurants worldwide (80% are franchised), Wendy's International trails only #1 McDonald's and Diageo's #2 Burger King in the burger market. ... in 1984, and its market share jumped 12%. When McDonald's and Burger King responded with their own campaigns, neither th...

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• Grade Level: High School

Over the fifty years as fast food has been on the market, rapid changes have been made to how we cook, consume and prepare food. ... Fast food has become a target because it is so omnipresent and because it threatens a fundamental aspect of national identity, how where, and what people choose to eat. ... As the fast food industry has grown more competitive in the United States, the major chains have looked to overseas markets for their future growth. ...

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• Has Bibliography