The company tends to target people who are in their early twenties through late thirties, most of whom are females. ... More precisely, information is mention related to its history, size and performance, its major stakeholders, its products and target customers, and finally, its vision, mission, goals, and strategies. ... Specialty coffee shops is the sector within the coffee market are characterized by cafes offering an upscale retail experience and premium coffee products such as espresso-based beverages, blender drinks and iced coffee beverages. ... In 2001, with the death of its CEO, Al...

• Word Count: 3351
• Approx Pages: 13
• Has Bibliography

Today Starbucks retails, roasts and markets specialty coffee. ... Strategic Evolution Starbucks was founded in 1971 by Gordon Bowker, Jerry Baldwin, and Zev Siegl and opened in Seattle's Pike Place Market as a roaster and retailer of whole bean and ground coffee, tea and spices (Starbucks, 2014). ... SWOT Analysis Some of Starbucks strengths are high market share and market growth, innovation and brand image, the focus on corporate social responsibility, and the overall experience they have created, setting them apart from the competition of specialty coffee houses and it's organiz...

• Word Count: 4526
• Approx Pages: 18
• Has Bibliography
• Grade Level: Undergraduate

It was also clear to Schultz that Starbucks was strongly committed to educating its customers on the qualities of fine coffees, rather than just playing the game of the mass-market appeal. ... Today, Starbucks is the leading roaster and retailer of specialty coffee in North America with more than 1,000 retail stores in 32 markets. The Store Expansion Strategy In 1992 and 1993 Starbucks developed a three-year geographic expansion strategy that targeted areas which not only had favorable demographic profiles but which also could be serviced and supported by the company's operations infr...

• Word Count: 4878
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Schultz got his start with Starbucks Coffee & Tea, which doled out popular free samples of coffee brewed and sold at a shop in Seattle's Pikes Place Market. ... Starbucks retail expansion strategy is to increase its market share in existing markets and to open stores in new markets where it believes it can become the leading specialty coffee retailer. ... PRODUCT DISTRIBUTION: RETAIL STORES: The Company's retail objective is to become the leading retailer and brand of coffee in each of its target markets by selling the finest quality coffees and related products, and by providing...

• Word Count: 8060
• Approx Pages: 32
• Grade Level: High School