(Gordon, Craig, 2000) Companies like Ford, however, are concentrating on targeted efforts through specific communities. "To reach diverse communities, we're doing things like targeting universities with a higher percentage of women and minority groups, as well as getting involved with disability groups and local communities," says Surinder Sharma, European diversity director at Ford. ...

• Word Count: 3144
• Approx Pages: 13
• Has Bibliography
• Grade Level: Undergraduate

The first challenge is to discover an idea that you can capitalize on and introduce in the market. ... This will be the business plan, and it will include the following information: a detailed explanation of the product or service you are intending to sell, the targeted market to which this product or service will be sold to, an analysis of that particular market, the legal structure of the company, current capital and necessary investments, as well as financial projections and profit margins. ...

• Word Count: 3546
• Approx Pages: 14
• Has Bibliography