They need to be in sync with the psyche of their target segment. ... It is a continuous endeavour in which marketers turn levers to create and sustain a presence in the market and provide experiences for customers. By doing so they attempt to improve customer acquisition, retention and overall brand performance in the market. ... Each brand will have a unique set of values that are relevant to its target market, but this paper argues that it is the consistency of the perception of those values, as well as the nature of those values, that is an important characteristic of successful brands. ...

• Word Count: 5228
• Approx Pages: 21
• Grade Level: Undergraduate

In most sectors in India, branded commodities seem to be fighting the unbranded commodities for a slice of the market, rather than branded competitors. ... Branding for commodities today is not only about Segmentation, Targeting and Positioning - it also has a lot to do with Accessibility, Availability, Pricing and Image. ...

• Word Count: 3659
• Approx Pages: 15
• Grade Level: High School

The Mobile Phone Market and 4P Strategies Nokia is still the leader in the mobile phone market. In 2003, Nokia's market share stands at 35.9% globally, rising for the fifth consecutive year. ... Motorola sits in second place in the market. ... Motorola's mobile phones" focus mainly on the low to middle end market, from $312 to $599(AUD). ... In terms of CDMA mobile phone, Samsung is the market leader with a dominant 23% of the market. ...

• Word Count: 2958
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate

Given the high competitive pressure in many of today's markets, this topic is therefore of increasing importance to the business world. ... Cars are becoming more and more a commodity in the current market. ... "The firm-related side of brand equity emphasizes such brand-related outcomes as relative price and market share, whereas customer based brand equity appears to hinge at its core on psychological associations with the brand " (Keller, 1993). In addition to Keller, several authors suggest that psychological associations to a brand name lead to brand equity results such as larger mar...

• Word Count: 9844
• Approx Pages: 39

It was in the 1980's when advertising for lifestyle inundated the market, they focused on selling a lifestyle rather than actual product. ... As the most widely recognised branded soft drink in the world, Coke has the advantage of not having to target a particular audience, this product can be consumed by anyone, Andy Warhol quotes: - "You can be watching TV and see a Coca Cola and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think you can drink Coke too. ... The designers of the series of adverts wanted to target Calvin Klein because of the brand image i...

• Word Count: 2584
• Approx Pages: 10
• Grade Level: Undergraduate

For example, if the brand wants to enter into the Chinese market and earn $10m in sales in the next year, content (in Chinese) can help the brand build affinity. ... This is where you also describe the current audience and the target audience... Who is the target audience? ... Gather data on the URLs, metadata, links, author, date last updated, target keywords, etc. ... Brand Y has a particularly strong series of infographics explaining how the cloud works, but these are targeted at mommy bloggers. ...

• Word Count: 3593
• Approx Pages: 14
• Grade Level: High School

Introduction Background Phil Knight was one of the cofounders of Nike and served as CEO until recently. It was through his leadership and his vision that he was able to build one of the biggest names in sports. The brand itself is worth over ten billion dollars, which makes it the most valuable name in the sporting world today. Not only that, Nike has built an incredible culture both from the inside aspect of a company to a culture wide Nike movement. Through Phil's strategic leadership in Oregon he was able to build a company that not only was successful but a company that is always o...

• Word Count: 7323
• Approx Pages: 29