1. Cultural Impact On International Branding In Advertising----A Case Of Success Of LGE In China
Research Problem: Is it possible to persuade consumers in different markets with the same advertising message? ... On the other hand, China, the fastest growing market in the world, is one of the "must" markets for global business leaders. ... LGE is the first Korean electronics makers whose sales in China have surpassed that of the domestic market. ... Large household appliances were desired products in China, but Chinese population as a whole was not targeted when the study was done. The target groups were people aged between 25 and 55, living in cities with relatively high personal an...
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