The evolution of Mercedes Benz's marketing strategy can be directly connected to the expansion of its target market, which now includes persons twenty five to thirty five years old as well as its initial targets the baby boomers. In order to provide superior customer value to its target market Mercedes Benz has found it necessary to expand its product line up, provide more competitive prices, increase communications with its target market, maintain accessibility to consumers, and continue its excellent customer service. ... Mercedes Benz currently offers nine classes of vehicles, all w...

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• Grade Level: Undergraduate

A type of segmentation called usage-based market segmentation. ... The company actually targets a wide range of people. ... With the advancement of aftermarket parts that is another reason the Civic is targeted to a younger age. ... They are all in market competition for top performance compact cars. These target younger audiences that are more willing to buy. ...

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Car dealerships use target prices to forecast an ideal price for selling each of their vehicles. ... If the target prices were not met, then that would serve as an indication that the sale price was inaccurate. The MSRP cannot be changed due to a fluctuation in the market as opposed to target prices. ... The idealistic price at which dealers want to sell their vehicles at is called the target price. ... As for larger vehicles in the market, there has been a steadily decreasing trend because of rising gas prices-which are complementary elements to them. ...

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• Grade Level: High School

They are involved in the North American market, European market and the Japanese market. ... Germany and France offered much weaker markets for Honda to sell their bikes in. ... The whole market took a dive and doesn't reflect Honda's financial capability. ... Honda has a target of sales for the fiscal year ending March 2004. ...

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Today, there are many advertising opportunities for a company to market its product. ... The question then became: How can we maximize our advertising dollars to take this product to market. ... Moreover, Charley was also under a lot a pressure to seek new opportunities for developing new products intended for industrial markets. ... With a large number of subscriber in the wholesaler and manufacturers of truck parts, this trade magazine will target a market responsible for companies that service a large number of these fleets. In addition, tradeshows in the facility management industry ...

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Fiats models, which flooded the pre-war Italian market, consolidated Fiat's focus on small, inexpensive, and efficient automobiles. ... The products were clearly aimed at and targeted to the Italian market. ... Because of market conditions Fiat find a way for the Uno to be economical, and therefore simple, while innovative, with a design rich with personality and comfort, while being lean and focused on the essentials. ...

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This strategy was successful until the buying market changed and people were looking for more than just an automobile. ... These are different lifestyles and markets BMW appeals to which is why it's a successful strategy for them. ... I believe this is due to BMW targeting the upper echelon of buyers. ... Hypothetically speaking if they'd want to tap into markets that they don't have a strong foothold in at the current moment I'd suggest perhaps crafting a vehicle that doesn't top the $30,000 price point. ...

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• Grade Level: High School

By observing and comparing the physical aspects of the automobile design and market in their separate environments, an ethnographic approach can be used to illustrate this American aesthetic as compared to other cultures or environments. ... It is obvious that the target consumers are those of around the middle class who appreciate simplicity and economical, affordable means of transportation. ...

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