In an RP study the individuals" preferences for a non-marketed good are estimated by observing the behavior of the individuals on an existing market where there is a relationship between the non-marketed good of interest and the market good. ... The other approach to estimate individual preferences is to use actual market behavior. Individuals" preferences for a non-marketed good in an RP study are, as mentioned above, estimated by observing the behavior of the individuals on an existing market. ... When this relationship is established the value of the non-marketed good can be determined. ......

• Word Count: 4198
• Approx Pages: 17
• Grade Level: Undergraduate

The eight major companies account for ninety-two percent of the industry market share and every small amount that can be gained or lost, is a battle for these companies to sustain market share. ... When entering the Honda Canada website it is clear that they are one of the many auto manufacturers that have already adapted to the female market. ... The current target overnight rate is 2.00%, which is half of what the rate was in August of 2001. ... Currently the industry is at 1.50, which if considerably higher than the target of 1.3. ...

• Word Count: 4504
• Approx Pages: 18
• Has Bibliography
• Grade Level: Undergraduate