Tesla has announced that it would not meet its forecast for vehicle sales this year and has lowered their targeted number. ... This has also given competitors the opportunity to catch up in terms of technology in the electric vehicle market. ... By positioning themselves to a niche market, Tesla promotes itself as the only high-class electric car brand. ... It shows that it has strong R&D department to overwhelm other competitors in automotive market. ... Targeting a niche market can be both beneficial and hurtful to the company. ...

• Word Count: 1738
• Approx Pages: 7
• Grade Level: Undergraduate

Using a female voice is a useful tactic to include both genders, therefore creating a wider target market. ... I think the target market is young fathers, who aspire to the position that the father in the advert is in. ... I don't think my age group would be the targeted audience, because when we are allowed to drive we would look for a cheap car that we can afford rather than safety. ... I think this advertisement was successful because it appealed to the target audience and is interesting enough to keep you watching and absorbing the information. ...

• Word Count: 1573
• Approx Pages: 6
• Grade Level: High School

Carmakers are seeing this new target market and are trying to direct some of their attention to satisfying what gas conservative consumer wants. ... Fuel cells will one day take over the market of cars. ... Some people like Berger feel that the government should be financing the turn over to fuel cell technology, and then get out of the market once it has hit maturity and is in use by consumers (303). ...

• Word Count: 1463
• Approx Pages: 6
• Has Bibliography
• Grade Level: High School

The right car can get you anything. There are many things to consider when searching for that perfect car for your lifestyle. The first hurdle to overcome is buying the right car for your purposes, at a price that is fair for both parties. This includes a myriad of considerations, such as safety, p...

• Word Count: 1258
• Approx Pages: 5
• Has Bibliography
• Grade Level: High School

This table lists the fuel savings for some of the top-rated models and a "Green Score" is calculated for every new car on the market to help consumers avoid adverse tradeoffs like picking vehicles that are fuel efficient, but highly polluting. This list is not just for the higher income come consumer for co-author Jim Kliesh states that "Fuel-savings greener choices are available in every market segment"(ACEEE 2003, 2). ... This project is focused on reaching the reduction targets by planning the vehicle designed around that objective (WWF-UK 2001). ...

• Word Count: 2418
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate