Competition in the markets for Reebok's products occurs in a variety of ways, including price, quality, product design, brand image, as well as marketing and promotion. 2. ... Target Market- Reebok offers products that appeal to a broad segment of the marketplace. Reebok's four major brands target males between ages 16 and 25 (Ralph Lauren Footwear, Polo Jeans Co.). ... In addition to our new young men's campaign, we intend to continue our focus on the young women's market." Not only young men and women, but also boys and girls betwe...

• Word Count: 1157
• Approx Pages: 5
• Grade Level: High School

Nike designs, develops, and markets high quality footwear, apparel, equipment, and accessory products. ... Males dominate most of Nike sales because in the past Nike has marketed their products to mainly male athletes. ... This will provide a broader target for their company and hopefully increase sales and maximize profit. College athletes have been another prime target for Nike in the attempt to increase its number of consumers. ... All of Nike's products are marketed towards a variety of athletes and sports. ...

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• Approx Pages: 5

Running shoes being the primary product which Nike promotes, it is still holding a hefty market share. ... Recently, Nike saw a new market opportunity in which it could produce and endorse MP3 players which is backed by the solid reputation of the Nike. Unfortunately, this market wasn't as profitable for Nike as its managers had predicted. ... This is the main website of Nike where the various places of distribution is shown (www.nike.com) The Promotion: Nike's current objective in promotion is to gain back some of the market share it lost to Addidas by using a more aggressi...

• Word Count: 730
• Approx Pages: 3

Sneaker commercials, such as Nike and Reebok, viewed on television this year and in the past years, have been encouraging young American athletes, particularly male athletes, to buy their new shoes every time there is a new style in the market. ... Young male athletes are not the only ones being targeted in athletic sneaker commercials but also young woman athletes. ...

• Word Count: 1080
• Approx Pages: 4
• Grade Level: High School