1. Advertising in the 1920's
By emphasizing the cachet of owning modernized products, companies could target the millions consumers looking to become contemporaries of society (Pope 45). ... The emergence of radio sets allowed advertisers to target people in their homes, an unprecedented feat at the time. The radio was first marketed to the public for personal use in 1920 and by 1923 roughly 3 million Americans owned radios. ... Coca Cola was originally marketed as a medicine, claiming it had properties which ""revived and sustained" a person. ... Advertising established centrality during the 1920s as a result of the pro...
- Word Count: 896
- Approx Pages: 4
- Has Bibliography
- Grade Level: Undergraduate