1. Personality
Personality Theories 5. Comparison of Theories 6. ... Psychoanalytic Theory and promotional Strategy This theory has major effect on marketing. ... Psychoanalytic Theory and consumer research This theory has had a great impact on consumer behaviour through its research methodology. ... Trait Theory The other theory is trait theory and according to this theory the people are classified based on their dominant traits. ...
- Word Count: 3190
- Approx Pages: 13
- Has Bibliography