An observer receives these specific subliminal messages subconsciously without realizing he or she even noticed it. However, there is no information that proves that people are able to learn new ideas through their subconscious state of mind. ... The plan of the experiment was for the messages to reach the audience subconsciously. ... In response to Key's analogy, Walter Weir, a writer in Advertising Age, answered Key with the following response, "Keep in mind also that Kent cigarettes were named after Herbert Kent, a president of Lorillard at the time the cigarettes were introduced." ...

• Word Count: 3661
• Approx Pages: 15
• Grade Level: Undergraduate