This is obviously true, because society does not have the desire to see the male body. ... In conclusion, I feel it is safe to gather, by looking at today's society, that our morals and standards are both subconsciously and consciously perverted by the media. ...
This research helps explain that it is not just the reinforcement of close caretakers to the child that legitimate masculinity but society, and media as a whole (using the television as a symbol of society and its desires). To further the idea of how this can be reinforced, there are even women who may consciously or subconsciously try to promote such a belief. ... All of these factors serve as primary socializers in instilling the ideal within boys that there is a desire to excel physically. ...
It's a device rooted in self-doubt and dissatisfaction with one's own appearance, and I think it works well in this instance, albeit on a more subconscious level; all the quick-glancing viewers of this ad sees is a beautiful woman made more beautiful by the application of this beauty product. ... According to Robert Goldman's Envy, Desire, and Power, the superwoman myth insists that women are "sublimely self-confident and secure, poised, effortless beautiful, they move with a style and grace called 'presence.' ... The ad is communicating to the consumer the messa...
