Morality has been slowly fading away from our culture, and has been replaced by impulsive desires. ... The idea that one's thoughts could be influenced subconsciously became key to how Bernays would change the world. ... In an article in the Harvard Business Review, Paul Mazur wrote, "We must shift America from a needs- to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. ... Man's desires must overshadow his needs" (Mazur, 1927). ...

• Word Count: 2068
• Approx Pages: 8
• Has Bibliography

I. A Booming Economy A. The Automobile Drives Prosperity 1. Ford Pioneers Mass Production a. Ford did not originate the ideas of mass production b. Early in the century, only city dwellers could afford cars. c. Ransom Olds had introduced a less expensive car, the Oldsmobile in 1901. d. Ford hired...

• Word Count: 1619
• Approx Pages: 6
• Grade Level: High School