Marketing - "A Source of Sources" The area of study that I chose for this paper is Marketing. ... This is helpful if someone just wants to go through the guide of companies but this source does not help in finding any information on the topic. ... The AMA Website offers a wide collection of information including research, case studies, and best practices in marketing. ... Marketing is a field of study that has several sources available online, if one is ready to search through them and find the ones most suited to their needs. ...

• Word Count: 1070
• Approx Pages: 4

The STP model is an important concept in the study and application of marketing. ... The goal of the STP process is to guide the organization to the development and implementation of an appropriate marketing mix. ...

• Word Count: 854
• Approx Pages: 3
• Grade Level: Undergraduate