A prime example of this type of product/lifestyle branding can be seen in the Gold Blend television adverts for coffee, the focus was on the life of the woman, the story behind it, it kept you thinking - where will she be next time?... It was a story, people became familiar with the characters and with this familiarity people trust the product and its values. ... As the most widely recognised branded soft drink in the world, Coke has the advantage of not having to target a particular audience, this product can be consumed by anyone, Andy Warhol quotes: - "You can be watching TV and see a Coc...

• Word Count: 2584
• Approx Pages: 10
• Grade Level: Undergraduate

Thesis Statement: In the Philippine newspaper industry, it is the elite class that ultimately has power over the media. INTRODUCTION There is a notion that the Philippine press is one of the freest in Asia. On the other hand, it is common knowledge that the Philippine media is commercial...

• Word Count: 3628
• Approx Pages: 15
• Grade Level: High School