1. Consumer Behaviour and the Decision Making Process
Consumer buying behavior is the buying behavior process of final consumers usually individuals and households who make a decision to buy goods and services. ... The lifestyle of a consumer describes one's buying behavior, the initial meaning of the decision making and the progression of the buying process. ... The perception process and the ability to perceive is affected by different stimuli's and the characteristics of the individuals. ... Consumer Behavior Structure Consumer behavior studies show several perspectives on how to approach the customer decision-making process as a r...
- Word Count: 3407
- Approx Pages: 14
- Has Bibliography