The strategic control, defined as "the process by which managers ensure that resources are used effectively and efficiently in the accomplishment of organisational objectives- (Keegan, 1999), should be seen as a powerful engine of the company's strategic choices. This process is also the way companies are able to set and move forward the process of marketing planning. ... Firms have to implement a strategic control instrument that defines problems and offer possibilities and clues. ... Concerning the methodology, a clear sequence of steps that will lead to an unambiguous aim has to be pre...

• Word Count: 2153
• Approx Pages: 9
• Has Bibliography
• Grade Level: Undergraduate

Not only will that business owner probably be unsuccessful, but they may end up making themselves miserable in the process. ... Maintaining control (16-17) A business plan is very important to starting a business. ... Seeking an attorney or accountant can surely make the process of starting a business smoother. ... The positive aspects of a sole-proprietorship include the owner having control over the business and getting to keep the profits for him or herself. ... Generally, you will do five things in these steps: 1. ...

• Word Count: 1985
• Approx Pages: 8
• Grade Level: High School

To satisfy those needs, the marketing team must make decisions about the controllable parameters of the marketing mix. ... The process of doing so can be established in a series of steps. These steps include: analysis of the situation to identify opportunities, the marketing strategy that is formulated, the decisions regarding the marketing mix, and the final implementation of the plan. ... The four Ps are the parameters that the marketing manager can control. ... A Company's requirement for net income and its objectives for long-term market control mostly influence a pricing strategy. ...

• Word Count: 2010
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate

These hotel organizations recognize that advanced technology in the form of information systems, for example, help improve the efficiency of the entire processes in the organization by improving cost control, by helping the management devise more effective and efficient marketing strategies as well as bringing about new opportunities of these organizations (Law and Jogaratnam, 2005; Piccoli, 2008). ... It is observed that an increasing number of hotels are starting to implement steps to achieve the highest possible level of customer satisfaction (Lovelock and Wirtz, 2011). These hotels are tak...

• Word Count: 1555
• Approx Pages: 6
• Has Bibliography
• Grade Level: Graduate

The marketing team examines and evaluate consumer characteristics, needs and purchase processes; and selecting the groups of consumers at which to  aim marketing efforts. ... The comparison quotes taken from various suppliers can control the expenses. ... Through this report management takes appropriate steps to get the payments from the debtors and make timely payments to the creditors restoring the goodwill of th...

• Word Count: 2317
• Approx Pages: 9
• Grade Level: High School

In the following sections will determine what steps Wal-Mart take to enter the Chinese market. ... First, the extreme distance China is from U.S. manufacturers causes supply challenges that this system will help control. ...

• Word Count: 2372
• Approx Pages: 9
• Has Bibliography