1. Sex and Gender in Advertising
The ad features a close-up of a beautiful brunette woman with perfect, pink lips and a revealing white tank top, staring directly back into the eyes of the viewer. ... The ad relies on the consumer's connectibility and envy of the star, and makes little effort in promoting the product aside from its declaration that it's the "new fragrance for women.... Without these products, they are nothing (not the other way around), because if they don't elicit them, they will never come to realize their fullest, most reassuring potential in the eyes of society at large. ...
- Word Count: 2240
- Approx Pages: 9
- Grade Level: Undergraduate