Knight, at Stanford Business School, wrote up an analysis of how profitable it would be to import cheap but good Japanese running shoes, then sell them in the United States. ... The next year. a Portland State University design student, Carolyn Davidson, sketched a flat, floating check mark as a symbol for the running shoes. ...

• Word Count: 1589
• Approx Pages: 6
• Grade Level: Undergraduate

As Knights created his business plan for "Blue Ribbon Sports" 1962 while he did his MBA on Stanford University he thought about using cheap Japanese labor to develop a cheap and good-quality running shoe. ...

• Word Count: 1709
• Approx Pages: 7
• Has Bibliography