They have created products for many sports such as Basketball, Golf, Soccer, and Running. ... Nike secondary target market can be people who enjoy rollerblading. ... Nike main goal by jumping into the hockey world is to establish there name in all the major sports. ... Nike name is so huge in anything affiliated with sports it should crush the competition of a Bauer or CCM once its name for hockey has been established. ... The way Nike can establish this is to advertise their product on major sports stations such as ESPN, Fox Sports net, and ABC sports (the home for the NHL pl...

• Word Count: 661
• Approx Pages: 3
• Grade Level: High School

Adidas is known to focus on sports such as running, football and basketball. Even though those are there three main sports, Adidas doesn't stop there by producing clothing and equipment for over a dozen more sports and possible activities that might lead one to the purchase of the Adidas brand. ... This allowed for Adidas to be recognized and be seen my billions of people worldwide. ... While incorporating many different types of athletes in their business that allows Adidas to be enjoyed by a variety of different people all over the world. ... By including a variety of sports and athleti...

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• Has Bibliography

It was through his leadership and his vision that he was able to build one of the biggest names in sports. ... For most, the concept of a team is stripped from their vocabulary upon leaving high school or college sports. ... One Nike executive went on record to say that "Michael Jordan holds us to our values", Nike desires to enhance people's lives through sports and fitness (Katz 1994, 25). ... People become what they think about. ... Entire careers are envisaged as extended sports movements. ...

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Bowerman and Knight were one of the first sports shoe companies to go to Japan to make their products. ... According to the Encyclopedia for Business, 2nd Edition (2012) "During its first year in business, Blue Ribbon Sports made $8,000; ten years later Knight and Bowerman changed Blue Ribbon Sports to Nike and were making $2 million in sales". ... Prefontaine was the first of many internationally recognised sports professionals to endorse Nike, with Tiger Woods, Michael Jordan, Lance Armstrong and many other sports legends and teams being apart of Nike's marketing campaign....

• Word Count: 2554
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• Has Bibliography
• Grade Level: Undergraduate

• It is the number one sports brand in the World. ... Associates itself with leading international sports teams. ... • There is a growing demand for Nike's products in regions like Brazil, thanks to the interest in sports such as soccer and the growing economic prosperity their people have been experiencing. ... • Since NIKE is about the highest priced athletic brand that puts them at risk for losing many of their customers • The market for sports shoes and garments is very competitive. ...

• Word Count: 667
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• Grade Level: High School

Another reason for the slowdown is that people are buying more medium priced athletic shoes and not going for the high price brand name shoes. ... They also design, develop, and market high quality active sports apparel, equipment, and accessory products. ... Many Nikes products are versatile and can be used across a number of sports. ... In the United Sates, there are four people for every pair of Nikes, France has 11, Japan has 50, and China has 11,821. ... The benefit of this program is that it teaches young people about fitness awareness and being health conscience. ...

• Word Count: 2272
• Approx Pages: 9
• Grade Level: High School

Another reason for the slowdown is that people are buying more medium priced athletic shoes and not going for the high price brand name shoes. ... They also design, develop, and market high quality active sports apparel, equipment, and accessory products. ... Many Nikes products are versatile and can be used across a number of sports. ... In the United Sates, there are four people for every pair of Nikes, France has 11, Japan has 50, and China has 11,821. ... The benefit of this program is that it teaches young people about fitness awareness and being health conscience. ...

• Word Count: 2284
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• Grade Level: High School

The brand may be known for sports but a large population even uses the sneakers made by Nike for fashion. ... As earlier mentioned Nike's greatest ability is to appeal to a variety of different people. ... In general Nike is affordable for most people, although some of their products can upscale over $200. ... Nike makes anything from shoes to shorts to sports equipment. ... Nike has become so well known for quality products that most people will pay top dollar for these products. ...

• Word Count: 1300
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• Has Bibliography
• Grade Level: High School

There was a revolutionary change in how people perceived about sports. No longer sports were regarded as merely for recreation. Rather, sports are essential in order to live in healthy and productive life. More and more people start to exercise among poplar ones were jogging and aerobics. ...

• Word Count: 657
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• Grade Level: High School

For over 30 years Nike has been endorsed by some of the biggest names in sports. ... In 1966, Blue Ribbon Sports opened its first store in Santa Monica, California. ... Johnson, a former Stanford School of Business track runner, gave Blue Ribbon Sports a new name. ... Nike's main target market has been athletes and young people since it started. ... For this reason, Nike created "micro sites" for different sports and countries. ...

• Word Count: 2704
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• Grade Level: High School

However, under the name Blue Ribbon Sports, those two men begun to sell running shoes in the early 1960's. ... Africa is excluded not only because the market for sports apparel is quite small but mainly because few people have access to the internet in this region of the world. ... The main reason can be that there are not internationally recognized sports people in Taiwan, except for martial arts but Nike is not involved in these activities. ... Basketball When we talk about the relationship between Nike and Basketball, who does people think about? ... In the USA the most popular sport...

• Word Count: 2759
• Approx Pages: 11
• Grade Level: High School

The major competitors of Nike are Reebok and Adidas, but any company that sells athletic and leisure footwear, apparel, or sports equipment could be considered a competitor as well. ... Also, since people are beginning to become more concerned with their health, active lifestyles are becoming more common. ... Currently, Nike has some of the most respected sports figures in numerous sports representing their products. ... In addition to competing in the footwear industry, Nike also focuses on active sports apparel. ... They sell a variety of sports balls, (basketballs, footballs, s...

• Word Count: 1788
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• Grade Level: High School

For myself Nike is comparable with Apple because the company achieved to create a mythos around their products which let the people who uses the products look cool. Nike's provides athletes with quality and every-day people with fashion. Nike's turnover in the financial year 2013/ 2014 was 27.8 billion dollar and the brand is worldwide biggest sports equipment manufacturer (Statista). ... Knights created "Blue Ribbon Sports" which would be changed 1971 into "Nike". ... If the professional is more successful he becomes the idol for more people which create the snow...

• Word Count: 1709
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Apparently this wasn't the last time Phil had asked Carolyn Davidson to create a design for him and Blue ribbon Sports. ... (In spring of 1992, the first shoe with the Nike Swoosh was introduced) There have always been numerous predictions and questions asked about what Nike pays its people. ... His favorite personal sports are tennis, running, and golf. ... Nike's Potential Growth: Knight wants to see Nike become a truly global sports and fitness company over the next 5 years. ... In 1992, The Sporting News has called him "The Most Powerful Man in Sports."" ...

• Word Count: 3844
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• Grade Level: High School

"Blue Ribbon Sports" was what they named their little new company. ... But by the 1990s, when it was worn by Knight endorsers Michael Jordan, golfer Tiger Woods, and tennis champion Pete Sampras, among many others, the Swoosh had become the most recognizable commercial logo in global sports. ... Her design made it possible for people in faraway lands whose languages did not easily translate the word Nike to identify Nike products simply by the Swoosh. ... Knight had discovered that endorsement by sports champions, the most universally recognized celebrities, was the most effective marketing p...

• Word Count: 1589
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• Grade Level: Undergraduate

This reason forced Nike to look to different areas of the sports world. ... These resources make it easy for Nike to diversify in the sports market. Outside of the sports market it loses a lot of its power. ... In 1995, Nike acquired Canstar Sports Inc. in which all brands produced by this company were later consolidated under the Bauer brand name. ... Nike lets the best people produce the best products every time you see their name on something. ...

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Nike also is involved in the development of all industries of sports equipment, many of the best athletes in the world can be found to be sponsored by Nike. ... Potential customers- Men, women, kids, Model's, Gaylan's, Discount clothing stores, staff, professional athletes, athletes, active people, and the over global community. ...

• Word Count: 525
• Approx Pages: 2
• Grade Level: High School