1. Nike's Leadership and Brand Image
It was through his leadership and his vision that he was able to build one of the biggest names in sports. ... For most, the concept of a team is stripped from their vocabulary upon leaving high school or college sports. ... One Nike executive went on record to say that "Michael Jordan holds us to our values", Nike desires to enhance people's lives through sports and fitness (Katz 1994, 25). ... People become what they think about. ... Entire careers are envisaged as extended sports movements. ...
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