This transmission of mass advertising to millions of people is a form of mass communication. ... Alternative media are also "mass media" outlets in the sense of using technology capable of reaching many people, even if the audience is often smaller than the mainstream. ... A third type of media, speciality media, provides for specific demographics, such as  specialty channels  on TV (sports channels, porn channels, etc.). ... Films are produced by  recording  people and objects with  cameras, or by creating them using  animation  techniques and/or  special effects. ...

• Word Count: 4840
• Approx Pages: 19
• Grade Level: Undergraduate

The findings of this study show that broadcasting - radio in particular - has become the dominant news source for the nation, an effective instrument of propaganda for the government and a powerful influence in the political, social, economic and cultural life of the Zambian people. ... TABLE OF CONTENTS DEDICATION i DECLARATION ii ACKNOWLEDGEMENTS iii ABSTRACT ...

• Word Count: 8649
• Approx Pages: 35
• Has Bibliography
• Grade Level: Undergraduate

Many people in our society feel that they have become so immune to the media that they no longer realize the actual affect it has on them. ... The media has been purposely used for decades to influence people. ... Whether people want to believe it or not, we are affected by the media. There are many people out there who claim that the media has no affect on them, which is just a plain fallacy. ... However, it also depends on how people take decided to take that information. ...

• Word Count: 2756
• Approx Pages: 11
• Grade Level: High School

The key premise here is that the mass media does not cause undesirable social behaviour and in actuality, the media people should not be dubbed as the "bad guys". ... Society, however, does not say that objects are being made out of these rock stars and sports heroes; pictures of clothed people are no less objects than pictures of naked people. ...

• Word Count: 2641
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate

Dominick, state, "The term mass media refers to any form of communication that simultaneously reaches a large number of people, including but not limited to radio, TV, newspapers, magazines, billboards, films, recordings, books, and the Internet" (2). ... There is ample evidence in regards to how the media negatively impacts individual's body image suggesting that one's self-worth should be based on appearance, and people illustrate an unrealistic ideal way other individual's should look to be considered attractive. ... As individuals are growing up, they face many tr...

• Word Count: 4155
• Approx Pages: 17
• Has Bibliography
• Grade Level: Undergraduate

Of her gracious host Couric, the author later said, "I think that a lot of people really hate her, and I was just the first one to pop her."") ... Coulter is only the latest to work this scam, which employs many people and sells hundreds of thousands of books. ...

• Word Count: 7521
• Approx Pages: 30
• Grade Level: Undergraduate