1. Motor Sport and Brand Image
Chapter 1 - Introduction The topic of this thesis focuses on participation in sports by a company. ... But, as already mentioned, this thesis, which is a type case, will focus on the effect for a car manufacturer, although the results will probably be similar in any sports field. ... The last motive is the high entry barrier that manufacturers have when entering into motor sports. Due to the high cost involved in motor sports, many car companies only have one chance to be successful because they are only present with a factory sponsored team in one form of motor racing. This is completely diff...
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- Approx Pages: 39