1. Nike's Leadership and Brand Image
It was through his leadership and his vision that he was able to build one of the biggest names in sports. ... For most, the concept of a team is stripped from their vocabulary upon leaving high school or college sports. ... Entire careers are envisaged as extended sports movements. ... And as of the beginning of 1993, everyone inside Nike knew that the head coach of the company had been crowned "the most powerful man in sports"" (Katz 1994, 54). ... We had a vision at that point and time of what a winning business could look like, however, that vision would take flight and woul...
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